Client
Services
Date
Sounds
Strategy
Design
Language
Technology
2018 - 2021

Founded by artist Ester Kislin in Brooklyn’s Park Slope neighborhood in 2018, Sounds is an ever-evolving design studio and e-commerce space offering patrons a welcoming atmosphere to mingle with thoughtfully produced and meticulously curated goods for life, work, and home.

Our multi-year partnership with Sounds started when the brand enlisted Abbr. Projects to supply them with a story, identity, and ecommerce website, culminating in 2021 with Sounds forging ahead as a fully digital business supported by pop ups.

Brand Story by Abbr.

The Sounds custom typeface, as applied in the brand's 2021 lunar calendar

2021 line sheet

Custom display furniture for an East Fork pop-up, designed by Abbr. Projects

Editorial design

The Sounds Energy Portal was the brand's first ever lookbook — concepted, designed, and written by Abbr. Projects

Among other projects, our partnership yielded packaging for an extensive suite of in-house products, a set of custom in-store display furniture, a series of photo shoots, and an artful lookbook featuring our words and designs.

Visit the site

Partners — Taylor Renn (creative direction and production), Aaron Cohen (development), Matt Martin (photography), Matteo Mobilio (photography), William Abranowicz (photography), View Source (development)