LC Cinema screens films that stir connection at intimate pop-up theaters deployed in interesting spaces around Richmond, Virginia.

Abbr. Projects supported LC Cinema founder and card-carrying member of the Abbreviated Axis Taylor Renn with a full identity, including custom typography and event collateral. Our challenge was to give the series a built-in sense of patina harkening to the golden age of mass entertainment, without artificially aging materials or leaning on hackneyed symbols of Hollywood’s past.

We started with a monogram and wordmark inspired by specimens from Taylor’s extensive library of international theater signage. LC Typewriter, a custom typeface drawn for the series’ use, has the off-kilter panache of an Olivetti, while a palette of sun-faded pastel colors blends gracefully into the city’s architectural landscape.

LC Cinema launched in June 2022 at The Branch Museum of Architecture and Design with a weekend of sold-out screenings, global concessions, and vintage publications. Taylor is now at work planning future events in partnership with fellow Richmond tastemakers.