Abbreviated Projects is a strategic design studio helping brands and businesses evolve faster, compete stronger, and survive longer. Our field-tested method yields identities and experiences of the highest order. With every project, we aim to prove that creativity can make a more intelligent species and beautiful world.

Services

Strategy

Connects what you do with what the world needs
Research
DNA
Positioning
Architecture
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Design

Defines how you look wherever you live
Identity
Typography
Packaging
Collateral
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Language

Conveys the right ideas in the right words
Voice
Messaging
Brand Story
Copywriting
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Technology

Sets you up with the digital tools to thrive
UX Design
Site Design
Site Development
AI Imagery
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Abbr. Ideas

I recently visited the Norton Simon Museum with my family. We had each gone our separate ways, exploring at our own paces. After a few minutes, my wife pulled me over to a piece she thought I’d appreciate. It was ‘The Yellow Boat,’ an unfinished painting by Gustave Caillebotte, the wealthiest of the Impressionists. Caillebotte eventually lost interest in Impressionism and shifted his focus to boat design.

I was completely enthralled by the painting. I stood in front of it thinking about art and design, trying to imagine the last stroke Caillebotte left on the canvas before he lost interest. If not for the plaque labeling it as “unfinished,” I never would have known.

Design doesn’t enjoy the same ambiguity. It’s clear when a website, logo, or typeface is published before it’s finished. Equally obvious are signs of the designer’s “last stroke.” One telltale sign are elements that “break” the grid. Everything is set properly, and then at the last moment, the designer shifts one element to diffuse the rigidity of the system. Micrographics, a big trend in 2025, often appeared (to me) to be late additions tacked onto work. Motion is also suggestive of completion: a logo animation settling into a satisfying “resting” state, where the design collectively exhales.

Whatever the medium, it’s always best to take a step back from your work, tilt your head, and ask yourself “is this complete?” The answer — or lack thereof — might drive you insane, but it also might help you make your next masterpiece.

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